Only by understanding the influence of color on psychology can we use color to design something that attracts consumers' attention. The coolness and warmth of color cannot be accurately measured, and it depends on the different psychological feelings of consumers about color. The lightness of the color affects the weight of the color, and the depth and lightness of the color will produce different feelings. The feelings brought by various colors are relative, and different designs require different color matching. For example, lively colors make people feel excited, warm, enthusiastic, and excited, while quiet colors make people feel cordial, peaceful, and stable.

Color matching cannot be arbitrarily carried out in the photo manipulation services packaging design, and the packaging color must be determined based on the characteristics of the product. Color is a label that distinguishes the different properties of commodities. Different colors represent different specifications, tastes, varieties, and fragrances of similar commodities. Some commodities will have a fixed color during their development. For example, in the packaging of candy series, red represents strawberry flavor, yellow is lemon flavor, green is apple flavor, etc.; in cosmetic packaging, yellow is fruit-flavored, and blue is medicine.

Type, pink is floral type and so on. At present, the market competition is fierce, which promotes the development of production and consumer goods, and at the same time promotes the change of enterprise commodity marketing strategy, and packaging design is therefore in an important position. Packaging design needs to be constantly tried and modified, and color has the most direct impact on people's expression of hobbies and ideas. Commodity producers should not only pay attention to the quality and safety of commodities, but also pay more attention to the design of commodity packaging. Consumers' first cognition of commodities starts from packaging. Packaging designers rationally and skillfully use color matching to make the packaging more impactful in order to survive in the market competition.